Google, Android Developers Help to Bring Brand Loyalty to Latest Smart-Phone
So far, the Android smart-phones, which are a operating system available to any phone company who wants to build their own technology around the phone, has only garnered just under 4 percent of worldwide download shares while it’s biggest competition, the Apple iPhone received 17 percent, a big difference. However, Gatner, the technical research and consulting firm, says this will begin to change later this year.
Android app development companies are busy creating new apps every day, which are showing up in the Droid Market place for free or low fee-based downloads.
Existing Android-based manufacturers such as Samsung, HTC and Motorola will be joined by in the next couple of months by Samsung Erickson and LG Electronics. Furthermore, Android developers will be ramping up their production of a sleek new handset so that by 2012, Android smart-phones will no doubt be the second-largest smart-phone platform worldwide with an estimated 18 percent of the market, second only to Nokia – the cell phone that started it all; this according to Gatner.
Leading the way is the Motorola Droid – a hybrid of the Android – which is available through Verizon Wireless. Flurry, an app analysis firm, Verizon sold more than 250,000 Droid devices the first week of it’s availability in addition to being named Time magazines top gadget for that year. Android app development companies were ecstatic over such news.
Nexus One is Google’s entry into the smart-phone sandbox and it is available through Google directly or it’s partner, T-Mobile and they sold around only 20,000 the first week they were available – according to Flurry. As Google adds more wireless operations and revs up their marketing campaigns, sales for the Nexus One are sure to grow.
Apple iPhone has brand loyalty and that may be just what the Android needs and by pairing it with Google, the Droid may find its followers. In order for the Android, in any form to be competitive, it needs to develop more apps. Currently there are over 100,000 apps for the Apple iPhone and only 20,000 for the Droid Market place.
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